The old version of the website had good info, but it was not presented properly to the target market. The owner of the store really knows inside-and-out the whole market and products. But people who came to the website couldn’t see that.
The reason is that people don’t have the patience to read big blocks of text. They want bite-sized chunks which will lead them to individual pages and their needs.
I knew that there is a better way to show my products and how to use them, but ideas and suggestions from Marko blew me away from the start.
Know Who Is Your Target Market And Segment Them
We knew that Darren (owner of the business) had two major audiences. The first audience were people who want to know more and buy Petrol Boost Controllers.
The second audience was people who want to know more and buy Nissan Patrol Products. We have divided those pages, created a sort of like resources page for each group of people and added products there so people have info and products right where they want it.
Reduced website development and cost by 60%
The client already hosted products on Shopify store (online eCommerce platform), so to cut the cost of development and time needed we have simply used an existing platform and embedded products into his main website.
That has saved a lot of money and time for a client and User Experience was still spot on.
On of the first things when I spoke with Marko while doing Clarity Blueprint was the price for website development. When he said that we can use existing solution I was pleasantly surprised. This alone has saved me a lot of headaches to be honest…
The Law of Reciprocity Works Everytime
Website visitors were constantly asking similar questions, so we have created a page to give a lot of info and as much value possible to the end consumer. This has made a big impact on conversions and even better, this change has decreased the number of questions. Fewer questions and more sales.
Results
The website started to generate 79% more sales after doing Clarity Blueprint and Website Redesign. Also, the website now loads under 2.5 sec and overall it has very high visitor retention.
All data has been tracked via Google Analytics.
Additional Features
Being visible on Google and having more organic reach was a driving force of traffic for a client. So keeping high rankings on Google and User Experience were one of the top priorities.
Full On Page SEO
We did the whole schema markup and optimized all pages to be nicely presented in Google search results.
Shopify Integration
The client has an eCommerce shop on Shopify, and we wanted to make a shopping experience very easy and intuitive for visitors. So, we have integrated his website with his eCommerce store, and everything works like a charm.
I hired Marko to take my amateur WordPress site to a new, professional level. With very little guidance, he seemed to read my mind and come up with a design and flow that will work great for my customers. Two days later, I’m already seeing an increase in business! Marko went out of his way to make sure that I understood all changes he was making and that I knew how to do create new pages and posts myself, later on. Communications was excellent and he even used YouTube videos to explain the finer points. Really, I could not have had better communication if he was in the actual room with me. Marko is THE guy to go to and you will be glad you hired him!
