Conversion Optimization
Social Proofed Pricing Page
Avg ROI: +54%
Content Scheduling
Avg ROI: +22%
Remove Unnecessary Fields
Avg ROI: +13%
PDF Download Page
Avg ROI: +71%
Reduced Single CTA
Avg ROI: +83%
Friendly Comparisons
Avg ROI: +15%
Remove Homepage Sliders
Avg ROI: +59%
Storytelling Over Facts
Avg ROI: +20%
Remove Cart Step
Avg ROI: +61%
Quote Testimonials
Avg ROI: +43%
Geo-Targeted Testimonials
Avg ROI: +20%
Keeping Focus
Avg ROI: +58%
Calendar Link Page
Avg ROI: +67%
Success Page Upsell
Avg ROI: +55%
(Note: don't be too overt with the upsell or customers might be turned off by your pushiness.)
Post Purchase Discount
Avg ROI: +10%
Putting Others First
Avg ROI: +18%
Reposted Content
Avg ROI: +12%
Examples:
- Re-styling: “Did you read our recent post on…?”
- Quote an interesting or controversial line from the post.
- “Our hottest read from last month: ”
...
Interview Call To Action
Avg ROI: +18%
Test Discount/Offer Values
Avg ROI: +54%
You'll learn if a larger offer converts more, OR you might even find that a lower offer converts just as well - allowwing you to save costs.
Telling Who It's For
Avg ROI: +41%
Upfront Progress
Avg ROI: +39%
Lead Magnets
Avg ROI: +62%
Fewer Form Fields
Avg ROI: +66%
Anchoring Price
Avg ROI: +39%