10 Actionable Strategies to Increase Brand Awareness For Small Businesses

Article last updated on January 27, 2023

Do you ever feel like your small business is lost in the crowd? It’s easy for lesser-known companies to be drowned out by their larger, more established counterparts.

But don’t despair—there are ways to increase brand awareness for small business and get your message heard!

Are you busy or effective?
If your revenue is growing at a snail's pace it's time for a reality check.
Are you busy or effective?
If your revenue is growing at a snail's pace it's time for a reality check.

With these ten actionable strategies, you can break through the noise and make your mark on the market.

how to increase brand awareness for small business

Your success starts with a strong foundation; without one, it’s impossible to reach new heights. To begin building yours, focus on creating an engaging website that will capture visitors’ attention.

From there, you can spread the word about your business via social media channels, content marketing campaigns, email outreach, influencer partnerships, and beyond.

Each tactic has its own set of benefits; when used in tandem, they create maximum impact and bring greater visibility to your company. Read on to learn how each strategy works and how you can leverage them to grow your small business into something bigger than before!

1. Concentrate on SEO for Ideal Customers

It may seem ironic that for small businesses, focusing on search engine optimization (SEO) can be an effective way to increase brand awareness.

But in reality, it is one of the most reliable strategies available.

By focusing on specific long-tail keywords that your ideal customer base would use when searching online, SEO helps increase your company’s visibility, which will attract more customers.

By optimizing your website with correct HTML tags and relevant content, you are helping both potential customers and search engines recognize who you are and what services or products you offer.

Not only does a successful SEO strategy help draw new customers to your business, it also demonstrates your commitment to digital marketing efforts, which gives off a positive impression about the quality of service you provide.

In addition to refining search engine results, creating compelling written content can significantly enhance how your business shows up when people look for related topics online.

This kind of content not only improves organic traffic but also increases engagement with existing followers through social media platforms such as Facebook or Instagram.

To maximize impact, make sure that all written content is consistent with the overall message and tone associated with your brand identity.

By doing so, readers will know exactly what value they receive from engaging with your company’s presence on the web. With these well-thought-out ways to improve the performance of a website, small businesses can reach more people than they ever thought possible!

Create engaging written content

Creating engaging written content is an essential part of increasing brand awareness for small businesses.

This type of content should focus on customer experiences and be tailored to their needs, wants, and interests.

Writing blog posts that are informative and relevant can help reach a wider audience. Guest posting on industry-related websites or partnering with influencers can also drive more traffic to your website.

Content distribution is another key element when it comes to reaching potential customers online.

Platforms like social media and email marketing are great ways to promote your business’s products or services while connecting with target audiences.

Additionally, running contests and giveaways helps create further engagement while providing an incentive for them to visit your page again in the future.

A well-thought-out strategy that combines all these elements will ensure maximum visibility across different digital platforms.

2. Run Contests And Giveaways

The sound of an excited crowd, the thrill of winning, and a chance to shout out your success with joy—this could be you when you run contests and giveaways to increase your brand awareness.

It’s no surprise that businesses all around the world have started running such competitions, as it is one of the most efficient ways to reach potential customers, build customer loyalty, and increase public engagement.

From social media contests on Instagram or Facebook campaigns to email-based competitions, there are numerous options available to target a specific audience.

You can even create custom quizzes or surveys about your products or services in order to drive more interest from potential customers.

Also, these activities will help you get user-generated content that promotes your brand even more without you having to do anything extra.

Besides being fun and engaging for both existing and new customers alike, contests also provide data like demographics, which helps in better understanding the target audience’s needs.

This allows you to create appropriate strategies while crafting future campaigns that focus on delivering value instead of just selling something.

So, it will be easier than ever to build strong relationships between brands and their customers, which will ultimately lead to more brand recognition.

3. Utilize Social Media Platforms

Social media platforms are the way of the future when it comes to marketing strategies for small businesses.

They provide an opportunity to reach a vast audience, and often times, they can be used free of charge to promote your brand. It’s like having a megaphone in your hands where you can shout out about what makes your business special!

Here’s how to use social media platforms effectively:

  1. Leverage influencer networks: Connect with influential users on different social networks who have large followings and team up with them to amplify your message through reviews or sponsored posts.
  2. Create engaging content: Use visuals, videos, polls, stories, etc., to create interesting and shareable content that followers will want to engage with.
  3. Monitor conversations: keep track of mentions of your brand across all social media channels so you can respond quickly if needed.
  4. Utilize targeted advertising: Take advantage of paid ads on popular social media platforms such as Facebook and Instagram by setting specific parameters for targeting potential customers.

By using these tactics on various social media platforms, you’ll be able to increase brand awareness among new audiences without spending too much money.

With the right approach, tapping into this powerful resource could prove invaluable in strengthening relationships between small businesses and their customers.

4. Generate Referrals By Working With Other Small Businesses

Collaborating with other small businesses can be like two streams combining into a river—it’s powerful!

Working together to generate referrals is an effective and actionable strategy for increasing brand awareness.

Reaching out to complementary businesses, such as those that have similar target audiences or offer related services or products, can help you create more meaningful relationships and leverage one another’s customer networks.

Utilize social media platforms to connect with each business’s respective followers and cross-promote your services. This lets both businesses reach out to new customers and send the same message about their brands.

Additionally, don’t forget to tap into the power of customer testimonials. Feature them on your website or in promotional materials and share them via social media channels—this will show potential customers that people are already enjoying what you offer.

Offer up some freemium content or discounts as well; by doing so, you’ll entice even more potential customers who may not know about your company yet.

With these strategies in place, small businesses can increase their chances of generating referrals and boosting brand awareness quickly and efficiently.

5. Network And Collaborate With Influencers

Collaborating with influencers is an effective way to increase brand awareness for small businesses.

According to statistics, one influential post can generate up to three times more engagement than a typical post from the same account.

This makes leveraging social media channels and content marketing through influencer partnerships extremely beneficial for raising brand recognition among consumers.

When working with influencers, it’s important to keep your target audience in mind; if their follower base isn’t relevant to what you offer, then they won’t be able to provide much value when it comes to increasing your visibility.

Additionally, make sure that the messaging aligns with both parties’ values and goals; this will help create authentic connections between customers and brands by humanizing the relationship.

Also, as part of the deal, ask them to share your posts on their own page(s) or highlight any products or services you might be selling.

By networking and collaborating with influencers who appeal to potential customers, small business owners can significantly raise their level of brand awareness while also providing valuable insights into how to best market themselves moving forward.

Nowadays, these types of relationships are essential components of success within digital commerce, so don’t forget about running a vlog on how your business is growing!

6. Run A Vlog On How Your Business Is Growing

As the old saying goes, “Actions speak louder than words.” This adage is especially true when it comes to business branding and increasing brand awareness for small businesses. And one of the most effective actionable strategies is to keep a vlog about how your business is growing.

Vlogs are incredibly beneficial in terms of promoting positive brand equity, as they allow customers to get an inside look at what makes your business unique.

Social media plays a key role in marketing campaigns, and using platforms such as YouTube or Instagram to showcase your journey will help you reach larger audiences.

By creating content such as tutorials, behind-the-scenes stories about your business operations, interviews with employees, and more, you will be able to build trust with potential customers and make them feel like part of the family.

With regular updates from these vlogs, you will also be able to keep people engaged in ongoing conversations about your business and create lasting relationships between yourself and your customers.

Vlogging has become increasingly popular among small businesses due to its effectiveness in boosting engagement and building enthusiasm around their products or services.

Not only does it give viewers an insight into the company’s culture, but it can also show off some great visuals while telling compelling stories that inspire others.

It’s no surprise then that many entrepreneurs are turning to this approach when looking for ways to increase their brand awareness; after all, who doesn’t love watching someone else’s success story?

So if you want to take advantage of email marketing but still need something else to really put your business over the top, try launching a vlog!

7. Take Advantage of Email Marketing

Awareness of others

Email marketing is a powerful tool for small businesses to increase brand awareness. It allows businesses to build relationships with customers and potential customers by providing them with tailored content that is relevant to their needs.

By using customer service as an opportunity to strengthen the customer’s connection with your brand, you can create a more personalized experience for those who are interested in what you have to offer.

Content distribution through email campaigns is also key when it comes to increasing a business’s presence online.

You can leverage partnerships with content powerhouses such as YouTube or Instagram influencers or even local bloggers to help spread the word about your business and its offerings.

This kind of campaign helps you get the word out about your products and services to more people than just those in your immediate area.

In order to maximize your efforts towards boosting brand recognition, connecting with local organizations and events is essential.

Doing so gives you the chance to interact directly with members of the community, creating opportunities for building relationships between consumers and your business.

8. Participate in Local Organizations and Events

Reaching out to local organizations and events is like putting a hand into an open jar of honey—it’s sticky, but with the right amount of effort, you can get your brand to stick around.

Taking part in community events can be one of the most effective ways for small businesses to increase brand awareness.

Here are some tips on how to connect with local organizations and events:

  1. Leverage social sharing—Utilize platforms such as Twitter and Instagram to share news about upcoming events or activities that relate directly to your business. This will help spread word-of-mouth about your brand within the community.
  2. Invest in market share: look for opportunities where you can showcase products or services alongside other brands at trade shows, conventions, or festivals. You’ll gain more exposure from these kinds of collaborations than from going solo.
  3. Take advantage of native advertising. Join forces with event sponsors by offering goods or services related to their message. For example, if there’s a music festival happening near town, what kinds of items would concertgoers want? Of course they’d need something stylish yet comfortable to wear! Offer custom t-shirts imprinted with your logo and watch recognition grow instantly!
  4. Provide real-life examples: give presentations at local clubs or meetings highlighting success stories involving your company and its customers. Not only will this show how much trust people have placed in you, but it could also lead to many new connections that are crucial when trying to build up brand awareness.
  5. Be creative—think outside the box when approaching potential partners who may be hosting an event related to your industry. Are there any original methods you can use for getting involved without breaking the bank? Being resourceful often pays off better than simply having money!

The possibilities are endless when it comes to connecting with local organizations and events; all it takes is a little bit of imagination combined with initiative and enthusiasm from entrepreneurs looking for faster results in building up their companies’ visibility!

9. Invest in Paid Advertising

Paid advertising can be a powerful tool to increase brand awareness for small businesses, aiming to reach just the right people at the right time.

The key is investing in smart campaigns that utilize a range of ad types and digital platforms. Here are some of the best ways to get started:

Google Display Ads: You can target specific audiences with display ads on the Google Search Network or partner websites—perfect if you’re looking to reach potential customers when they’re actively searching online.

Carousel ads: These interactive ads let you show off multiple images and videos together in one ad—ideal for showcasing your products and services from different angles.

Social Media Advertising: Paid social media campaigns allow you to reach users on popular platforms like Facebook, Instagram, YouTube, Twitter, and more. You can even create targeted campaigns based on users’ interests or demographics.

Manual Searches: With manual keyword searches, you have complete control over which words trigger your ads, enabling you to make sure your message reaches exactly who it needs to.

By using these strategies as part of your paid advertising strategy, small business owners can tap into new markets while building their brand’s visibility among current customers.

Knowing how each type of advertisement works will help ensure success—so don’t hesitate to do some research before diving into any campaign!

As we move on to the last step, being active in online communities is a must if you want to get your brand seen by more people and keep your customers interested.

10. Be Active in Online Communities

Being active in online communities is an effective way to increase brand awareness for small businesses.

It helps create a social media presence and allows prospective customers to connect with the company’s target market in ways that were not possible before.

This can be done by actively participating in forums, engaging with people across all platforms, and creating content that appeals to your audience. Here are four key steps you can take to establish an online presence:

  1. Create original content that resonates with prospective customers. This could include videos, photos, or blog posts about topics related to your business.
  2. Connect with influencers: Find influencers who share your company’s interests and reach out to them to collaborate on projects or campaigns.
  3. Engage with users: Responding quickly to customer inquiries and comments shows that you care about their opinions and builds trust in your brand.
  4. Monitor conversations: keep track of relevant conversations happening around your industry so you can join in when appropriate and provide valuable insights.

By following these strategies, small businesses will be able to build strong relationships with potential customers while increasing their brand awareness at the same time.

These techniques help demonstrate expertise within the industry while allowing companies to engage directly with consumers, which ultimately leads to more success for the business overall.

Frequently Asked Questions

After checking out all that information, you may still have some questions. In this section, we have tried to answer many of them from the most common to the more complex. So let’s take a look at some of the frequently asked questions related to this topic:

What are the best ways to build lasting relationships with customers if I have a small business?

Building lasting relationships with customers is essential for any small business. It’s important to remember that customers are more than just a source of revenue; they are the lifeblood of your business and should be treated as such. Here are some tips on how to build lasting relationships with customers:

1. Provide excellent customer service – Make sure you always provide top-notch customer service, as this will help to build trust and loyalty.

2. Offer incentives – Offering discounts, coupons, or other incentives can help to encourage customers to keep coming back.

3. Show appreciation – Showing your customers that you appreciate their business is a great way to build relationships with them.

4. Keep in touch – Staying in touch with your customers through email newsletters, social media , or other methods can help to keep them engaged and interested in your business.

5. Ask for feedback – Asking customers for their feedback is a great way to show that you value their opinion and are willing to make changes based on their input.

These five tips should help you to build lasting relationships with customers and increase brand awareness for your small business.

How can I make sure my small business stand out from the competition?

It can be difficult to make your business stand out when there are so many other businesses offering similar products or services, but it’s not impossible. Here are some tips on how to make sure your small business stands out from the competition:

1. Focus on quality – Make sure that you focus on providing high-quality products and services that will set you apart from the competition.

2. Offer unique products or services – Offering unique products or services that your competitors don’t have can help to make your business stand out.

3. Create a strong brand identity – Developing a strong brand identity is essential for any business, as it helps to create an emotional connection with customers and makes them more likely to remember your business.

4. Leverage technology – Utilizing technology such as social media, email marketing, and other digital platforms can help to increase your visibility and reach a wider audience.

5. Network – Networking with other businesses in your industry can help to build relationships and create opportunities for collaboration that will make your business stand out from the competition.

By following these tips, you can make sure your small business stands out from the competition and increase brand awareness.

How much should small business budget for paid advertising?

It’s important to remember that paid advertising can be expensive, so it’s important to have a clear idea of what you want to achieve before investing in any campaigns.

For most small businesses, a good starting point is to allocate 10-20% of their total marketing budget for paid advertising. This will allow you to test different campaigns and see what works best for your business.

It’s also important to remember that paid advertising is just one part of a successful marketing strategy, so it’s important to invest in other areas such as content marketing, SEO, and social media as well.

By having a balanced approach to marketing, you can ensure that your small business is reaching its target audience and increasing brand awareness.

What is the best way to measure brand awareness as a small business?

The truth is, there’s no single answer—each strategy has its advantages and disadvantages depending on the size of your company and the goals you have set out.

For example, surveys are great for getting direct feedback from customers about their impressions of a particular product or service, but they require significant effort to execute effectively.

Alternatively, social media analytics provide detailed insights into what people think about your brand but may not always offer accurate data due to the sheer volume of content available online.

It’s important to remember that whatever route you choose, understanding customer behavior should be at the core of every approach taken when trying to measure brand awareness.

By listening closely to your audience and gathering as much information as possible, you’ll gain valuable insight into how well-received your products or services are—allowing you to take actionable steps towards increasing visibility in a way that works for your specific business needs.

What content types will be most effective for my target audience if I own a small business?

Content creation is a key part of any successful brand awareness strategy for small businesses.

But the types of content that will be most effective in resonating with and engaging your target audience can depend on several factors, such as who they are, what sort of interests they have, or how they prefer to consume information.

Crafting content tailored specifically to these needs requires careful consideration when it comes to deciding what type of content you should create.

Alliteration aside, understanding your target audience is an absolute must if you want to ensure maximum engagement and impact from your content efforts.

It’s important to find out where they spend their time online—whether it’s searching through social media platforms like Instagram or Twitter, reading articles and blogs on websites, enjoying podcasts, or watching YouTube videos—so you know which channels are likely to deliver the best results for reaching them.

Additionally, research into their topics of interest could reveal further opportunities for creating compelling visuals or stories around those topics, thereby increasing the chances that your material will stand out among other brands vying for attention.

From there, allocating resources towards tailoring each piece of content to match both the channel it’s being posted on as well as the interests of your target audience will help boost its effectiveness even further.

Taking this extra step ensures that whatever you share has been carefully crafted and adapted according to individual preferences and requirements, something that ultimately increases brand exposure within those spaces while strengthening relationships with customers at the same time.

What are some tips for improving SEO for small businesses?

To start, make sure your website has compelling content and intriguing visuals. Writing captivating blog posts or creating eye-catching videos will draw people in and give them a reason to stay on your site longer.

Meanwhile, incorporating keywords into titles and tags related to your target audience’s interests helps search engines find you more easily.

Don’t forget about backlinks either—having other reputable sites link back to yours is like gold dust as far as SEO goes!

It’s important not to go overboard, though; stuffing keywords everywhere won’t do much good. Think quality over quantity; focus on producing high-quality content that users will actually want to read or watch instead of just trying to game the system.

You could also consider investing in paid advertising campaigns if it fits within your budget; this provides an extra boost so you stand out from competitors who are vying for attention too!

With these tips up your sleeve, it should put you well on the way towards achieving great results with SEO for your small business!


In conclusion, small businesses need to focus on increasing brand awareness if they want success. A successful strategy requires thought and effort, but it is worth the investment.

To begin, measure your current level of brand awareness so you can track progress over time. Then budget for paid advertising and create content that resonates with your target audience.

Additionally, find influencers to collaborate with; this will help boost credibility and visibility for your business.

Finally, don’t forget the importance of SEO! Through strategic optimization of keywords and tags, you can reach more potential customers than ever before.

All in all, building a strong brand presence takes work but pays off in the long run.

Don’t be afraid to experiment until you find what works best for you—as the saying goes, “many hands make light work”!

With these strategies at your disposal, there’s no reason why your small business won’t succeed in standing out from the crowd.

Marko Matijasevic

Marko is performance-based growth strategist, focusing on business growth while maintaining a strong emphasis on authenticity in every individual he works with.