The client was using Youtube Videos ads to run traffic to a website. They had 0 conversions/calls so they hired us to help them out.
We tried Facebook, Google Search Ads, also YouTube Ads, but nothing seems to be working. Our main goal was to scale our business from refferrals to paid media, but it was looking like we were just wasting money.
Credibility First
They have won several awards, yet that was not showcased on a website. That had to be visible as soon as someone lands on a website. Visitors of a website must understand that they are working with someone “who knows their stuff”.
We were surprised when Marko suggested that we had to remove Contact Us button and instead add images of your awards on our homepage slider. Then we were surprised how this has made a difference and even people who called us, were interested to know more about our awards.
Visual All The Way
They had a lot of great portfolio images to show, but on the old version of a website, they were just stuffed onto one page. All of the images, blog posts, design ideas had to be nicely sorted. People who are interested in purchasing a new kitchen need inspiration and ideally, they would find inspiration on the website that will design them a new kitchen.
Easy To Understand
They didn’t have any Process page or even a short version of how clients would work with them. Visitors want to know that. They want to imagine themselves going through that process and if it fits their ideal situation, then there is a big chance that they will book a consultation.
Our Process Page has helped everyone, including our team to streamline everything. We have everything organized, but when we onboard someone new, process page helps them to see a birds-eye-view of the whole structure.
Results
Lead conversion and scheduled consultations are increased by 109% already after 8 weeks. The website visitor retention is increased by 27%.
All data has been tracked via Google Analytics.
Extra Features
We have created a few extra features to make the whole process of onboarding client, sending payment to client etc. a lot easier. Also hiring someone new is a lot easier because the form will automatically filter the right candidates.
Submission Form
We have created a custom form for Resume submission. Recruiting a new person in the team can be a daunting process, so we have created a form for them to have an easier experience to hire new kitchen designers.
Clean Payment Process
The client has a service to do a kitchen design consultation which is a fixed price. So, we have made that process very easy for visitors and removed all necessary fields so that payment process is quick and easy.
Marko was extremely helpful and patient with our project. Marko was also up for the challenge. I’d say we were quite specific customers and he always did his best to answer all our questions! Our site looks amazing and results are unbelievable. Thanks again Marko!
