Increase add to cart conversion rate

Increase Add-to-Cart Conversion Rate: Top 50 Examples

Article last updated on July 9, 2023

When it comes to eCommerce, the increase in add-to-cart rate is one of the most important metrics that you should be looking at.

It’s a metric that will help you to sell more of your products, and it is one of the most important factors that can make or break your business.

Are you busy or effective?
If your revenue is growing at a snail's pace it's time for a reality check.
Are you busy or effective?
If your revenue is growing at a snail's pace it's time for a reality check.

In order to increase your add-to-cart conversion rates, you need to understand how customers buy products online.

Increase add to cart conversion rate

This will help you figure out where you can optimize your product pages so that they are easier for customers to convert into sales and boost profits.

I’ve put together a list of 50 ways that will help you optimize your add to cart conversions. These tips include everything from adding social proof to removing unnecessary fields.

I know these changes work because some of the websites listed as examples are my clients, and I have used other suggestions on clients’ websites while creating the Clarity Blueprint (growth strategy) for them.

You won’t find any fluff here. Just straight facts, examples and actionable advice.

What is Add-To-Cart Rate

The add-to-cart rate is the percentage of people who actually go through with buying an item after clicking on the “add to cart” button.

This is a very important metric because it shows you how many people are willing to purchase something but don’t end up doing so.

If you have a low add-to-cart rate, then this means that there are fewer people who want to buy your products than those who do.

You could obsess over the industry’s average add to cart rate, which is around 8-10%, but if you really want to improve your conversion rate, then you should focus on increasing it by as much as possible.

Why You Should Care About Your Add-To-Cart Rates

The reason why you should care about your add-to-cart rates is that it helps you determine which elements on your website are working well and which ones aren’t.

If you see that the percentage of visitors who click on the “add-to-cart” button is low, then you know that you need to work smarter on making sure that your checkout process is easy to use.

You can spend a ton of money on ads and increase marketing efforts, but if you still have a low add-to-cart rate, then you must first look at what you are doing wrong.

A thriving eCommerce business has a lot of moving parts, and one of them is optimizing your add-to-card rate.

So, let’s get started!

How to Increase Add to Cart Conversion Rate

I have put together a list of the top 50 ways that will help increase your add to cart conversion rate. I have included some examples of each tip along with my thoughts as to why these methods work.

Just keep in mind that your entire marketing strategy will depend on your target audience, so you may not implement all of them. However, you should definitely try to implement at least half of them.

1. Have a microcopy below the add-to-cart button

Microcopy is a short copy that appears directly beneath the add-to-cart button. Microcopy helps visitors understand the benefits, shipping info, or other information that they might not otherwise notice.

For example, below the CTA button, you could say:

  • “Get 10% off when you sign up for our newsletter.”
  • “Free Shipping on orders over $100″.
  • “Delivered to you by tomorrow if you place your order now.”

It doesn’t matter whether you are selling physical goods or digital downloads, you should always provide clear and concise microcopy.

Another microcopy tip is to include a discount code. People love discounts, especially when they’re getting something for nothing. So, if you’re offering a 10% discount, you may attract more sales than if you just offered no discount.

2. Go all in on social proof

Social proof is when your visitors notice that others are buying and using your product. This increases the chances that they’ll purchase it too.

User-generated content is the best form of social proof. For example, if you sell workout equipment, you could ask users to share their workouts on Instagram or Facebook.

The easiest way to add social proof is to have a specific hashtag associated with your brand. Then ask your customers to use that hashtag when sharing content of themselves using your products.

For social proof, you could have a real-time conversation with your customers and then add videos of you talking to them.

This way, you are not only providing social proof but also showing your customers your business is not some generic company. You care about your customer’s success.

3. Have your call to action (CTA) button above the fold

One of the biggest mistakes ecommerce stores make is placing the call to action (CTA) button above the fold.

When someone lands on your product page, they expect to see a clear and concise message telling them exactly what they should do next.

If you put the CTA button below the fold, it could confuse visitors who aren’t aware that the button exists.

Instead, place the CTA button above the fold so that it appears immediately after landing on your website. Doing this will ensure that visitors understand what they should do next and will be less likely to click away.

Having CTA above the fold is important not only for desktop users but also for mobile users. Most e-commerce sites are designed with desktop users in mind, but the vast majority of traffic comes from mobile devices.

So, make sure that your CTA is visible above the fold for both desktop and mobile users.

4. Incorporate neuromarketing into your product copy

Neuromarketing is the study of human behavior based on neurological activity. Certain types of copywriting can influence consumer decision-making.

For example, research shows that emotional copy tends to generate more sales. When creating copy for products, consider including emotions like love, hate, fear, anger, surprise, sadness, joy, etc. Because these feelings are triggered unconsciously, they tend to increase conversion rates.

By using words that appeal to the reward centers of the brain, you can make it more likely that someone will buy your product.

5. Provide a seamless user experience

To create a seamless user experience, just take an objective look at your site. If there are any areas where people feel lost or confused, then you need to fix those problems.

You want to avoid having visitors leave your store because they didn’t know how to navigate through your site.

For example, the most common mistake I see is when ecommerce sites don’t clearly label each step along the checkout process.

This makes it difficult for shoppers to find what they need. Instead, label every step so that visitors know where to go next.

6. Maximize your website’s speed

Your website needs to load fast in order to maintain user engagement. Users expect sites to load within 2 seconds, and anything slower than that could lead to lost sales.

Website speed is also important from an SEO perspective, but in today’s short attention span world, it’s even more critical.

People don’t want to wait around for pages to load. They’re going to move on to another site if yours doesn’t load quickly enough.

Maximizing your website speed is such a quick win that many e-commerce websites neglect it. It does not require a lot of coding time, and it can have a huge impact on your conversions.

7. Have recommended products

Recommending products to users is one of the most powerful ways to increase conversions.

But curating your recommendations takes time. You need to spend hours reading reviews and analyzing data before you come up with a list of products that would be relevant to your audience.

That’s why it’s important to automate as much as possible.

Recommendation systems allow customers to recommend items to other people who might be interested in purchasing them. These recommendations are based on previous purchases, browsing history, and other data points. When implemented correctly, they can significantly boost conversion rates.

Luckily, WordPress and Shopify can help you build these recommendation systems without requiring too much manual work.

8. Have an exit-intent popup with an amazing offer

Exit-intent popups are a great way to convert visitors into buyers.

When someone visits your website, they might be interested in learning more about your products. But after viewing your product page, they may decide that they just aren’t ready to buy yet.

This is where an exit-intent popup can help.

Exit-intent popups appear when a visitor wants to leave your website. These pop-ups are meant to get people to come back to your website by giving them a deal or other reason to do so.

An example of an amazing exit-intent popup would be a discount code or secret bundle offer. Once clicked, the popup disappears, allowing the visitor to continue browsing your site.

Exit-intent popups are a powerful conversion tactic, but they require careful planning. First, you need to figure out who your ideal customer is. Then, you need to make that amazing offer with a unique incentive to get people to buy from you.

9. Make an easy buyer’s experience

Never add complexity to your shopping experience. Remember, if you confuse your visitors, they’ll likely abandon your site.

The best way to make it easy for people to purchase something is to remove all unnecessary steps. If you have only one color or size option available, then make sure that’s the only choice.

Make it clear what each step will do, so there’s no confusion.

The entire conversion process should take less than a few minutes, and it should be completed within a few clicks.

10. Have a top bar with your core value proposition

Most e-commerce sites don’t have a top-bar functionality, and yet it is such an easy way to increase conversion rates.

Your core value proposition is the reason why someone would choose your business over another competitor. It’s the thing that sets you apart from other businesses and gives potential customers a reason to buy from you instead of others.

To create a strong core value proposition, consider what benefits your business offers to your customers. What does your business offer that no other business does? How does your business solve problems that other companies cannot? Does your business provide unique services or products?

Once you’ve figured out what makes your business different, write down the key points of your core value proposition. Next, place this text above your logo or navigation bar. This is called having a top bar. When visitors land on your product page, they’ll immediately notice the top bar and know exactly what your business is about.

For instance, your main value proposition might be that you offer a 60-day money-back guarantee, free shipping, a guarantee that lasts a lifetime, etc.

11. Include customer reviews

Customer reviews are one of the most effective ways to improve the add to cart conversion rate. They’re also one of the easiest things to implement on your website.

Potential customers can learn a lot from reviews, like how long it took to get their order, if the item was damaged in shipping, and if the product did what it was supposed to do.

When people read reviews, they tend to trust those who’ve had positive experiences with a company. This means that if you include reviews on your product pages, you can boost sales.

12. Display your value proposition on the product page

Even though you are showcasing your core value proposition in your top bar, it’s important to display throughout your product page.

If you want to increase your conversion rate, you should always be reminding your visitors of your core values.

It’s not enough to simply put your core value proposition up front; you must remind your visitors of it as they scroll through your product page.

Your core value should not be buried deep within your product description. Instead, it should be displayed right below the product image and price tag.

This helps to show that your business is based on giving great service and selling high-quality goods.

13. Experiment with various pricing strategies

Pricing is an important factor that affects how many people click “Add to Cart” and how much money you make overall.

While many online stores use fixed prices for all items, there are several more effective methods of pricing that can help you increase your conversions.

  • The first method involves using tiered pricing. Tiered pricing works by offering discounts based on the quantity purchased. For example, you may charge $10 per unit for a single unit but only charge $5 per unit for five units.
  • The second approach is to set a minimum purchase amount. If someone buys less than the minimum, then they pay the full price. However, if someone purchases more than the minimum, then the extra cost is discounted.
  • A third option is to offer free shipping. While this might seem like a great way to attract new customers, it can actually hurt your bottom line. Free shipping attracts shoppers who don’t care about the actual cost of the product. These shoppers will often buy multiple items at once because they believe that shipping costs won’t affect their total bill. However, these same shoppers rarely return to make additional purchases. As a result, you end up paying for the shipping costs without getting any additional profit from repeat buyers.
  • And forth and final option is to to try different pricing strategies is by creating a bundle. A bundle is when you combine multiple items into one package. You can create bundles for various reasons, such as seasonal promotions or special offers.

For example, you could create a bundle that includes a t-shirt and a hoodie. The t-shirt would be priced at $20 while the hoodie would be priced at $25.

You could even go one step further and sell both items together for just $30.

14. Have main CTA at the bottom of your product page

As your website visitors scroll down your product page, they’ll eventually reach the bottom where they’ll see a call to action button.

This is usually a “Buy Now” button or some other form of CTA that encourages people to click and complete the checkout process.

By placing your primary CTA at the very bottom of your product page, you’re making sure that every visitor sees it before they leave your site.

If you have a lot of content on your product page, consider adding a CTA above each section so that users know exactly what they need to do next.

15. Display related products

The reason why displaying related products will increase add to cart conversion rates is simple: It gives your visitors a sense of completeness.

When people visit your store, they want to feel like they’ve found everything they were looking for. They don’t want to waste time scrolling through pages of unrelated products.

To achieve this feeling of completeness, display related products in two ways:

  1. By displaying similar products alongside your current selection.
  2. By showing all of your available options at once.

In either case, you should use images and short descriptions to help guide your visitors towards the right choice.

16. Add live chat (not chatbot)

Live chat is an effective tool that allows you to interact with your website visitors directly. It’s also a great way to improve customer satisfaction and boost sales.

You don’t want to use a chatbot instead of live chat. Chatbots are automated; they’re not designed to provide real-time support, which means that they can’t answer questions or resolve issues.

Instead, live chat allows you to talk to your customers directly. This provides them with immediate answers and helps build trust.

It shows you care about your customers. And it makes them more likely to purchase something from you.

There are many customer support tools, but always keep in mind that your communication with customers should never be “automated.” Yes, automation will save you time, but it won’t build relationships.

17. Have the “Cart” icon on the CTA button

This is a simple tweak, but effective. It subliminally addresses the point of the CTA button.

Remember that people recognize images faster than words. So, if you put the “cart” icon on the CTA button, it will subconsciously remind your visitors what the CTA button means.

This may sound silly, but try it on your website and see how it works.

18. Create a sense of urgency

People respond to urgency. If you want to encourage your visitors to buy something, make sure that there’s a deadline associated with their decision.

For example, let’s say you sell shirts. You could offer a limited number of shirts per day. Or the price might increase after a certain period of time.

The point of increasing the add to cart rate is to make people take action NOW. Not later.

When there’s no sense of urgency, people tend to procrastinate. Which leads to fewer conversions.

But when there’s some kind of deadline, they’ll act.

Additional examples of urgency you can add are: “Today only”, “Black Friday offer”, “Free bonus if you order within the next 10 minutes”, “If an order is placed in the next 12 minutes, it will be shipped today.”

Just keep in mind that a sense of urgency should always be near the main CTA button.

19. Conduct A/B tests

A/B testing is one of the most powerful tools for improving your conversion rate. By testing multiple variations of your product page, you can find out which version converts better.

Running tests isn’t as hard as it sounds. Both Shopify and WordPress have plugins that allow you to run A/B tests easily.

But the main thing to remember is that you need to be consistent and don’t change everything at once. Instead, test different elements one by one until you get the best results.

If you make drastic changes too often, you won’t know what caused the improvement.

20. Create product descriptions that emphasize the benefits of the product

Product description is one of the biggest factors affecting whether someone buys your product or not. So, write a compelling description that explains why your visitor should buy your product.

If you talk about features and stay technical, your visitors will leave without buying anything.

On the other hand, if you focus on benefits, you’ll convert more visitors into buyers.

Don’t get me wrong, features are important and you should include them, but don’t forget to add benefits.

One great way to have features and benefits is to mention one feature and then describe the benefit of that feature. If you are wondering how benefits work, just think of the outcome your customers will achieve by using your product.

An example of this would be:

  • Feature: 3-layered jacket.
  • Benefit: You can wear it in any weather and still look fashionable.

21. Give discount to first-time customers

Offering discounts to new customers increases the add to cart conversion rate. This is because people feel like they’re getting a deal.

When someone visits your website for the first time, they might feel overwhelmed or unsure of whether they’ll enjoy your products. Offering a discount gives them a reason to try your business out.

For example, if you sell clothing online, consider offering a 10% discount to new customers. Whatever you decide to offer, make sure that it’s easy to redeem and that the value of the discount outweighs the cost of acquiring a customer.

22. Eliminate customers’ objections

Customers who buy products online tend to have strong opinions about certain aspects of the products they purchase.

These opinions range from whether or not they like the color of the shirt to whether or not they prefer a specific brand name. One thing that sets apart successful businesses from unsuccessful ones is the ability to address customer concerns in their product copy.

When someone buys a product, they expect to receive exactly what they were promised. If they discover that the item they purchased does not match their expectations, they may become frustrated and stop shopping altogether.

To avoid losing potential sales, it’s important to address common customer objections in your product copy. Here are a few questions to consider: Is the price too high? Do you offer a guarantee? Are there any special features included?

By addressing these concerns in your product copy, you can increase conversion rates and boost profits.

23. The option of paying in installments

If you offer expensive products, then offering payment installments might be a good idea.

With this option, customers pay for items over several months instead of paying upfront. This allows them to spread out the cost of the item over time, which gives them more purchasing power.

Klarna and Affirm make it easy to add this option to your website.

It’s an effective way to increase the add to cart conversion rate because it makes it easier for customers to buy your product.

24. Include frequently asked questions and answers

FAQs are a great way to provide additional information about products. When people visit your product page, they might not understand exactly what they’re looking for. Adding a few questions and answers can help solve this problem.

People who are unsure about purchasing a certain product will probably look for answers online. So, having FAQs available on your product page increases the likelihood that someone will understand the value of your product before making a purchase.

One way you can level up your FAQs is by creating videos that address common questions.

Answering FAQs, plus having videos, helps build trust between you and your customers. It shows that you care enough about your business to answer their questions.

25. Make sure you include the payment trust seals

When someone buys something online, they expect to pay securely and feel confident that their credit card data hasn’t been stolen. Unfortunately, many e-commerce sites fail to inform users that their transactions will be secure.

It does not hurt to display a payment seal so that visitors know that their personal details are safe when they complete a transaction.

Showing that you take security seriously also helps build trust among your customers, and this leads to increased conversions.

26. Prominent design of price tag

The price tag should always be prominent on your product page. To make the price tag stand out, use bright colors and bold fonts.

Using these techniques, your website visitors will notice the price tag right away. They’ll immediately understand how much money they have to spend.

On top of color and bold font, if you offer a discount, make sure that the original price tag is smaller than the discounted one.

We want to give a clear sense of, “Wow, I am getting a huge deal!”

27. Optimize your site for phones

Mobile shopping is becoming increasingly popular. As a result, optimizing your e-commerce store for mobile is critical to increasing sales.

In most cases eCommerce websites have around 70% or less traffic from mobile devices.

It’s important to remember that mobile optimization is different from desktop optimization. While both types of optimization are equally important, they require slightly different approaches.

Desktop optimization is about making your site look and feel better overall, while mobile optimization is about making sure your site works well on smaller screens.

You don’t want to cram everything onto a small screen. Therefore, you need to prioritize what content goes on your product pages because if you want to have more add-to-cart conversions, then you must optimize your product pages for mobile.

28. Provide free shipping

Free shipping is such an easy way to get more sales. If free shipping cuts into your net profit, you can offer it based on the size of the order.

This way, if the average order size is $100, you can handle shipping charges and still earn a healthy margin.

From the customer’s perspective, free shipping is a great incentive to buy.

If you offer a bit higher-priced product but offer free shipping, it makes them feel like they’re saving money.

29. Set the pixel on add to cart for paid campaigns

If you are using pixel ads in Google Adwords, Facebook Ads, etc., set your add to cart conversion rate as your goal.

The reason behind this is simple: You want to help pixel better understand who your ideal customer is. Once it understands that, it can serve relevant ads to relevant people.

And when you have more relevant people visiting your product page, guess what happens to your add to cart conversion rates?

They have increased and, overtime, they will keep on increasing. This is why setting “add to cart” as your target is very effective.

30. Include a zoom-in feature on product images

Having products that require zooming in is a good idea. It gives users the ability to see details of the product without having to click through multiple images in navigation tab.

Zooming in also allows users to see more details about the product.

A great rule of thumb is to always put yourself in your customers’ shoes. What would be best for them?

If you would like to see product images in more detail, allow customers to zoom in on them.

31. Include a three-step purchasing process.

A simple and straightforward buying process will be your way to get more customers.

A 3-step buying process can guide your customers through the entire buying process.

When potential customers see how easily they can get your product in three steps, they will be more inclined to buy.

To add something like this to your website, it can be as simple as:

  1. Buy product
  2. We pack it and ship it ASAP
  3. You get it in less than two days from now

The point is to reassure them that they can buy your product with ease.

32. On the recommended category section, have an instant add-to-cart button

Adding a button to your products on the recommended category section will make it easier for your customers to purchase your products.

If you have lower priced products, there’s a higher likelihood that your customers want multiple products from one category.

So, by adding a button to each individual product, you can encourage them to buy multiple products at once.

33. Make sure the cart is visible throughout the entire website

Make sure that your cart stays visible even after you click out of any given page. By doing so, you’ll ensure that your customers won’t forget their purchases.

To increase cart visibility, use the different color scheme (contrast color) to highlight your cart icon.

The point here is to make sure that your cart is ignored.

Shopping cart abandonment is a huge problem for ecommerce websites, and we don’t want to miss out on any opportunity where your potential customers could drop off.

Plus, it is great for customer experience because if customers are ready to go to the checkout page, they can do so immediately.

34. Include video of the product

There are several reasons why videos are effective for increasing sales.

First, they provide a visual representation of your product. Second, they allow customers to learn more about your brand and products. Third, they create a personal connection between you and your customer. Finally, they add another layer of trustworthiness to your business.

To effectively incorporate video into your ecommerce store, try creating short clips that highlight specific features or benefits of your products. Then, place them strategically throughout your product page.

Make sure that each clip is unique and interesting to your audience. This will help you stand out among other competitors.

For example, here’s how you could include video on your product page.

The main thing is that video should be an integral part of your product page that adds value to your visitors.

Online businesses that have videos of products on their sites tend to sell better than those without, and it makes sense because people are more likely to buy from businesses that have gone above and beyond.

35. Use the sticky call to action button

As your website visitor scrolls down through your product page, your main add to cart button should follow them.

The purchase process is fragile, and people could easily bounce off your website. Which would lead to a bounce rate and we want to prevent that as much as possible.

By using a sticky CTA button, you’re making it easy for your customers to complete their purchase without having to scroll back up to the top of the page.

Even for mobile customers, I’d recommend sticking to this approach since it makes the entire shopping process faster.

36. Make use of Google Analytics to better understand customer behavior

Effective customer journey mapping is essential in order to understand what drives your customers to click on certain parts of your site.

This helps you identify areas that need improvement and also allows you to see which products are most popular with your customers.

It’s important to know what motivates your customers to click on particular buttons.

You can analyze customer behavior by looking at Google Analytics data. When you understand what drives your customers’ actions, you can improve your conversion rates.

37. Localize the price

There’s no doubt that localizing prices is a smart strategy for increasing conversion rates. If your website visitor is from Austria, you want to show them product pricing in euros, but if your website visitor is from Canada, you want to show the price in Canadian dollars.

Potential buyers don’t want to think about currency conversions when purchasing online. They just want to buy the product without thinking and get it shipped to their door.

Localization also helps reduce the bounce rate because it enhances the customer experience.

38. Send abandoned cart emails

While it’s true that many customers abandon shopping carts, sending emails after they’ve left could be preventing you from making sales and lead to an increase in add to cart conversions.

To avoid losing potential revenue, send abandoned cart emails to remind shoppers that they haven’t yet completed their purchase. In addition to simple reminders, you can offer a discount code to bring them back to the checkout page and remind them of the products they were interested in.

It’s also helpful to add a link to the cart itself so that visitors who didn’t complete their purchases can return later.

The golden period for a reminder is less than an hour after the shopper leaves the cart, and then they have a few more reminders through the next few days.

Cart completion rates get lower by the hour after potential leaves your website. So make sure to send an email reminding them within the first few hours after they leave the cart.

39. Offer money-back guarantee

When someone buys a product from your store, you want them to feel comfortable enough to return it if they aren’t satisfied. Offering a money-back guarantee gives customers peace of mind and encourages them to buy from you again.

Even if you don’t offer a money-back guarantee, would you want to have an unhappy customer or would you give them their money back?

Most likely, you’d give them their money back, so why not offer them a guarantee in the first place?

40. Add-to-cart interactive widget

Once a product has been added to the cart, the “Add to Cart” action should give clear feedback.

We want to give customers a “Wow!” experience when they add products to their cart.

It is sort of like a gamified experience where we try to encourage our customers to add items to their cart.

Shopping decisions are not made only based on the visual appeal of the product or its price. It’s also influenced by other factors, such as interactivity on the website.

Every bit of improvement matters and helps customers with purchasing decisions.

41. Provide dynamic shipping rates

As discussed earlier, free shipping is an outstanding way to increase add to cart rates, but if you can not do that because of your profit margins, at least you could offer some type of interactive shipping rate.

For example, when a prospective buyer reaches the shipping threshold, they will get an additional discount on shipping.

On top of that, you can offer faster shipping options such as 2-day or overnight delivery if the order value is over a certain amount.

42. Include real-life size chart

For selling apparel, a real-life size chart is a must.

A real-life size chart means including a model that wears the item, then describing how tall he/she is.

This gives potential buyers a better idea of what the actual fit would look like.

This is an example of what this can look like.

If you have a generic size chart, most people, in most cases, won’t know what the measurements mean.

Something can be L-sized, but in reality it might be XL for them.

Detailed product descriptions can help, but let’s be real: people don’t want to read lengthy product descriptions. They just want to see the picture that relates to them and buy it.

43. Scarcity triggers

Scarcity triggers are different from urgency triggers because urgency nudges website visitors to buy right now because of the lower price or extra bonus, but scarcity is about limited stock.

A scarcity trigger should be placed near the main CTA and it says that there are only a few items left.

For example, “Only 3 products left.”

Regardless of which one you pick, scarcity and a sense of urgency can speed up the purchasing process.

This is especially true when it comes to products that are limited edition or exclusive. When you offer a limited number of items, customers will be much more likely to buy them.

44. Product page contains video testimonials

Video testimonials are powerful because they allow potential customers to see themselves using your products or services. When done correctly, they can really boost sales.

There are two types of videos that can be used to drive conversion rates: short-form videos and long-form videos. Short-form videos are typically 2 minutes or less, while long-form videos tend to be 5 minutes or longer. Both types of videos can be effective, but each type has different benefits.

Regardless of whether you decide to use short or long form videos, having customer testimonials is key to increasing your conversion rates. Having real customers talk about their experience with your business can be extremely beneficial.

To add credibility to your testimonials, make sure that you get permission from your customers. Include a link back to their review whenever possible. Also, if you’d like to give them extra incentive to write a review, offer them a discount code or coupon.

45. Selectors for quantity selection instead of dropdowns

Instead of relying on dropdowns, consider selecting quantities based on selectors. These options are usually easier to understand and can be used to create a shopping cart experience that feels less overwhelming.

Product page conversion should use every bit of improvement that can be made to make it more likely to work.

You want your customers to buy as much product as possible, and quantity selectors are faster to interact with compared to dropdown menus.

46. Provide information on returns and refunds

Returns and refunds are common customer service practices, but they can also affect your business negatively. When customers return items, it costs money to ship them back and then to refund the cost of shipping. Additionally, returning products takes time and resources, which could otherwise be used to sell other products.

To avoid losing sales due to returns and refunds, make sure that your policies are clear and easy to understand. Make sure that you clearly state whether or not you offer returns and refunds. Also, provide detailed instructions on how to request a refund.

Make sure that your return policy includes details about the conditions under which returns are accepted.

For example, does the item need to be unused? Does it need to be returned within a certain amount of time after purchase? Is there a limit on the number of times a customer can return an item?

These questions help ensure that you don’t lose sales due to poor customer service.

47. Always recommend your most popular product

Your most popular product is popular for a reason. This means that people will likely buy this product. If you’re selling multiple products, always recommend the one that’s most popular.

This strategy helps you to have at least one purchase and then build trust and credibility among your customers.

This also shows that you know what works best and that you have confidence in your recommendations.

Product recommendations can be tricky if you don’t know your customers well enough. However, the safest bet is to stick to recommending the most popular option.

48. Explain hidden costs (if there are any)

Hidden costs are fees that customers pay after purchasing products online. These fees can range anywhere from shipping charges to additional taxes. While these fees aren’t always obvious, they can surprise your customers when they receive their order.

If you do have hidden fees, make sure that you explain them upfront so that your customers won’t be surprised by them later.

There’s nothing worse than losing the trust of your customers because of some small hidden fees, so be 100% transparent about all fees before you charge anything.

49. Educate your customers about your product

Ecommerce professionals understand the value of educating your customers about your products. You can educate your customers through blog posts, social media updates, FAQs, videos, etc.

Educating your customers gives them more information about your products. It also lets them learn more about your company and brand.

When you educate your customers, you give them a new perspective on how beneficial it would be to buy your product.

The more online shoppers understand the value of a single product, the more likely they are to buy it.

You can also make interesting videos that show how your product compares to similar ones.

Here’s an example of how educating customers about the product can benefit you.

50. Have a quick checkout button

Quick checkout buttons speed up the process of checking out. They let customers finish their purchases with one click!

You get better conversion rates since less friction makes it easier for customers to convert.

One of the most common quick checkout buttons is for Instant PayPal payment. There’s a reason why Amazon offers a 1-click payment feature as part of its shopping cart.

Frequently Asked Questions About Add-to-cart Rates

Here are some frequently asked questions about the add-to-card conversion rate.

What is a good add-to-cart conversion rate?

Generally speaking, an add to cart conversion rate of 8–10% is considered good. Higher than that is even better and will lead to more sales.

But that really depends on a few different factors. First, you need to know what your average cart abandonment rate is. This is the percentage of people who add items to their cart but don’t end up purchasing anything. Also, the niche you are in may dictate what kind of conversion rate you should expect. For example, fashion brands tend to have higher conversion rates than electronics or home goods stores.

How long does it take to increase my add-to-cart conversion rate?

It all depends on the type of change you make. Some changes require very little time, while other changes could take weeks or months to see results.

For example, if you’re trying to increase your add to cart conversion rate by changing your design, then you’ll probably see results within days. On the other hand, if you’re changing the entire layout of your site, then you might want to wait until after the holidays when there’s less traffic.

Why do people add products to their cart but not buy?

There are a number of factors that may have contributed to this. First, it may be that the person adding the product to their cart never actually intended to purchase it. It may have been an accidental click.

Second, it may be that the product simply does not meet the person’s requirements or preferences. Perhaps it is too expensive, not what they were looking for, or doesn’t fit their needs.

Third, it may be that the person has already purchased the product elsewhere at a lower price. This can happen when they find a better deal through another source.

Fourth, it may be that there are hidden costs involved with the product that weren’t included in the original price. This can include taxes, shipping costs, or other fees that are not always obvious when purchasing online.

Regardless of why someone adds products to their cart but doesn’t buy them, it is important to remember that there are often many factors at work.

What is the number one reason customers abandon their online shopping carts?

One of the main reasons customers abandon their online shopping carts is because they find the same product at a significantly cheaper price point elsewhere. If you work in e-commerce, this can be incredibly frustrating. After all, you will likely only sell the product at that price because you have to make a profit. However, customers don’t care about that. All they care about is getting the best deal possible.

How can remarketing improve the add to cart conversion rate?

Remarketing can improve the add to cart conversion rate because it is cheaper than marketing to new traffic sources and the people you are remarketing are already aware of your product.

With remarketing, you can target people who have visited your website but didn’t convert. You can show them ads that remind them of your products that they are interested in and encourage them to buy them.
Google AdWords and Meta Ads are great places for remarketing. It’s easy to set up and affordable. You can target specific groups of people based on their interests and the pages they have visited on your website.


To increase your add to cart conversion rate, you need to understand how visitors interact with your website. You also need to know which changes will have the biggest impact.

In this article, you have learned the top 50 ways to increase add-to-cart conversion rates.

Now, it is up to you to pick a few ideas from this list and implement them into your business.

Then when you see results, you should move on to the next steps until you maximize your add to cart rate.

Marko Matijasevic

Marko is performance-based growth strategist, focusing on business growth while maintaining a strong emphasis on authenticity in every individual he works with.