Why is Organic traffic important

18 Valid Reasons Why is Organic Traffic Important

Article last updated on September 13, 2022

Organic search engine traffic is the most valuable type of traffic because it comes from users who are looking for exactly what you offer.

It’s free and targeted traffic that will help you build authority and credibility with potential customers.

Are you busy or effective?
If your revenue is growing at a snail's pace it's time for a reality check.
Are you busy or effective?
If your revenue is growing at a snail's pace it's time for a reality check.

In order to rank well organically, you must create content that answers questions searchers might ask before clicking on your website. This means creating useful content that solves problems and provides value.

Why is Organic traffic important

There are many benefits to having high quality content online, but in this post I want to focus on the reasons why organic traffic can benefit your business.

By understanding how organic search works and why organic search traffic is so beneficial, you can begin to use SEO strategies to get more of this invaluable kind of traffic.

It’s Free Traffic

Organic traffic is free traffic. And it’s not just free – it’s free forever!

Organic search engine traffic doesn’t cost anything. You don’t pay Google for clicks. There are no costs associated with getting organic traffic.

And there’s no reason to worry about paying for ads because organic search engine traffic isn’t affected by paid advertising. So you can use organic traffic to drive sales without having to pay for ad space.

That means you can use organic search engines to generate leads and grow your business without ever worrying about running out of cash.

It Builds Trust & Authority

If you’re not getting organic traffic, you’re missing out on valuable prospects who are searching for exactly what you offer. And when those prospects find you through search engines, they trust you because you’ve been found by Google.

They feel comfortable buying from you because you’ve earned their trust.

When people type words into a search bar, they expect to be shown only websites that match their search criteria.

Search queries are the lifeblood of your organic traffic. Without them, you’d have no prospects, no sales, and no income.

But organic search isn’t just about generating leads; it’s also about building authority and earning trust.

The more authoritative your content appears on search engines, the more trustworthy you appear to searchers. People trust sites that rank highly in search results. Your goal should be to build authority and earn trust over time.

Over time, you’ll begin to notice that your rankings improve and your traffic increases. This is because your content becomes more popular and more people link to it.

This process takes time, but it’s worth it. Over time, you’ll gain credibility and become known as an expert in your field. You’ll attract more qualified leads, and eventually, you’ll convert those leads into paying clients.

It Allows You To Target The Right Audience

You may think that all of your competitors are using the same keywords and ranking for the same terms.

But if you look closely at the way they’re targeting their audiences, you’ll see that some companies are reaching millions of people while others are barely scratching the surface.

If you have specific or target keywords, you can get relevant traffic to your site. If you don’t, you could be losing thousands of potential customers every month.

Targeting specific keywords allows you to reach ideal customers and their average time on site. It gives you the opportunity to connect with people who want what you sell.

It Helps You Generate More Leads

Lead generation is one of the most effective ways to increase your revenue. When you have a large number of targeted visitors coming to your website, you can capture their contact information and follow up with them later.

You can then send them offers and other marketing materials. Or you can simply ask them to fill out a form so that you can add them to your email list.

Organic search helps you generate more leads than any other channel. Because you will have a constant flow of new visitors, you won’t need to spend money on advertising.

In addition, you’ll never run out of leads. As long as there are people searching online, you’ll always have fresh prospects.

It Can Improve Your Email Marketing Campaigns

Email marketing has proven itself to be one of the best ways to communicate with your audience.

With organic traffic and proper lead magnet creation, you can create high-quality emails that help you grow your business.

Each email campaign can be amplified by blog articles.

When you combine these methods, you can drive more traffic to your site, educate your audience, and, ultimately, turn them into loyal customers.

Successful e-commerce sites use SEO and email marketing to promote their products. They understand how important this type of traffic is to their bottom line.

They know that without it, they wouldn’t be able to compete against larger brands.

It Helps You Stand Out From Competitors

Your competition might be focusing on organic traffic too. They might even be spending tons of money on paid ads.

And since you’re competing against big brands, you might wonder if it’s worth competing against, but you don’t have to worry about being overshadowed by them.

As long as you continue to provide value to your audience and position yourself in a unique way, you’ll keep getting high rankings. And when you do, you’ll start attracting more visitors.

Your competitive advantage lies in how well you use SEO techniques to help you stand out from your competitors. Organic search is the best way to achieve this.

Focusing on certain keywords and optimizing your pages for these keywords can give you an edge over your competitors.

It Improves Customer Loyalty

When you have organic traffic, you’ll attract more repeat visits. This means that you’ll build stronger customer relationships.

This is because you’ll be providing valuable content to your audience. If you offer something useful, you’ll gain trust among your followers. In return, they’ll become loyal fans.

And once you’ve built a strong relationship with your audience, you will have no problem converting them into paying customers.

What’s more, customer loyalty leads to customer longevity. So you’ll get more sales over time, and when you do that, customer lifetime value increases.

Don’t Need Constant Investments in Order to Grow

For paid traffic, you often need massive budgets in order to understand what works and what doesn’t work.

But with organic traffic, you don’t need to invest much at all. All you need is some good content and a solid strategy.

If you want to see results, then you should focus on creating quality content that provides real value to your readers.

When you have a constant flow of organic traffic coming in, you’ll be able to easily scale up your efforts.

But when you rely solely on paid advertising, you will have constant expenses.

So it’s better to spend your resources wisely.

More Reliable Customer Acquisition Process

Marketing strategy for furniture business

It is more reliable than other forms of traffic generation. When you generate organic traffic, you won’t have to pay any upfront costs or make any commitments.

The only thing you’d need to do is create great content and let people find you naturally.

When you think of all the customer touchpoints and the most important touch point, which is acquisition, you want to make sure that it happens organically.

Being seen as an expert in your niche is a much better way to get new customers than any other method.

Just compare what perception you have of a business that is constantly spending money on ads trying to sell you something versus a business that educates you with interesting content first before selling anything.

Which one do you prefer?

The answer is obvious, and that’s why with organic traffic, your customer acquisition process becomes easier.

Organic Traffic Has Higher Conversion Rates

When you rank higher in Google, you get more clicks. But not only does this mean that you get more traffic, it also means that you get more conversions.

Because people trust Google results, they tend to click on links that appear near the top of the page.

The reason why organic traffic has higher conversion rates is because it comes from real people looking for answers. They’re ready to buy right now.

They’re not going to wait until they find someone else who sells exactly what they want. So if you want to make sales, you should focus on building relationships with your audience first.

This means providing valuable content that your audience wants. Then you can offer them products and services that solve their problems.

Each organic visit is an opportunity to build rapport with your audience, and higher conversion rates come from these traffic sources.

Even the sales cycle takes less time when you target the right keywords. This means that you can close deals faster.

It Increases Brand Awareness

Brand awareness is the key to success. If you want to grow your business, you need to let potential customers know about you.

Having meaningful content on your site is great, and that’s an amazing way to attract visitors.

But brand awareness doesn’t happen overnight. It takes time to build.

The same goes for search rankings. The longer you stay at the top, the better your chances of staying there. In addition, if you’re not ranking well in Google or other search engines, it can be difficult to get back up there.

Just imagine how you feel when you are aware of some brand name and then suddenly you see them everywhere.

That’s how you want to feel when you rank highly in Google. People will notice you and remember you.

It Can Help Increase Traffic To Other Pages On Your Site

If you want to increase traffic to another page on your website, you can link to it. For example, if you sell shoes, you could link to one of your product pages.

Google loves this kind of thing. When you link to another page, it shows that you think highly of that page.

And when Google sees that you think highly of something, it gives you credit for having good taste.

So linking to other pages helps you gain credibility. Which makes it easier for people to trust you. And as we’ve already mentioned, trust is very important.

If you combine content creation with proper redirect chains, you’ll start seeing more traffic come in.

It is more helpful to your website visitors because it allows them to navigate around your site easily. You don’t have to worry about losing them along the way.

It Works For Almost Any Industry

Every business would benefit from more organic traffic. Whether you run a restaurant, a clothing store, a service-based company, or even a blog, organic traffic is beneficial.

It does not matter what industry you’re in. Organic traffic works for all businesses.

In fact, I’d say that most businesses fail because they don’t understand how organic traffic works.

They spend money on ads and pay-per-click campaigns without understanding that those aren’t sustainable over the long term.

Organic traffic is different. You won’t lose money by investing in it.

Some industries have to spend a lot of money to acquire new customers.

This is why many companies choose to invest in SEO instead of PPC. They realize that it’s much cheaper than paying per click. Plus, it’s more effective.

Organic traffic converts at a much higher rate than paid traffic. So it’s worth the investment.

It Doesn’t Require Constant Monitoring

The reason why organic traffic is important is because it doesn’t require constant monitoring like paid search does. Organic search results are more relevant and trustworthy than ads. They are free and come without any strings attached.

You can use analytics tools to measure the success of your efforts, but it does not need to be an ongoing process.

When you make great content, share it on social media, and build links, more organic traffic will come to your site on its own.

Your goal should be to make sure that you’re getting enough organic traffic so that you can convert it into sales, not to spend time monitoring it.

Your focus should be on creating quality content. This is where the real value lies.

It Provides Better Quality Traffic Than Paid Advertising

Paid traffic is often associated with low quality traffic. But paid traffic has its place. For example, if you’re selling a product or service online, then paid search ads are one way to get more customers.

But there is something else that paid traffic doesn’t provide: real, genuine visitors.

People who visit your site organically are much more likely to buy products or services from you. They’re also more likely to become loyal customers.

So, while paid traffic may bring in new customers, they won’t stay for the long term. Organic traffic will keep coming back for more.

When you compare search ads with inbound marketing, you’ll find that organic traffic is far superior.

There is no additional cost for better quality of traffic, and if you have a website that offers an amazing user experience, then you can easily increase your conversion rates.

My point here is that when you want to improve your conversions, you should start focusing on organic traffic first because, without it, everything else becomes irrelevant.

If you do this, you’ll see a huge improvement in a short period of time.

It Allows You To Target Specific Types Of Customers

Another thing about organic traffic is that it allows you to target specific types of people.

Yes, you could do that with paid advertising as well. But, remember that you are paying for a temporary solution.

With organic traffic, you don’t pay for anything.

To target specific groups of people, you just need to analyze what keywords they are using.

For example, let’s say I’m running a blog about dog training. If someone searches for “dog training for golden retrievers”, I know that they are interested in my niche.

I can show them relevant content by targeting those keywords. Having that kind of qualified traffic opens up many opportunities.

Not only will you have highly targeted traffic, but you can better understand what people want.

This helps you make better posts and gives you useful information for future posts.

It Gives You Sustainable Growth

Organic traffic gives you sustainable growth. It’s not like other forms of traffic that come and go. You can continue growing your business even after you stop spending money on PPC campaigns.

In fact, you can grow your business even when you aren’t actively promoting it.

The reason why is because of the authority of your domain name.

Just imagine how amazing it is to have a healthy flow of traffic to your site every day.

Consistent traffic means consistent leads and sales. And that’s exactly what we all want, right?

So if you’re serious about building an online business, then organic traffic should be at the top of your list.

It is the Most Cost-effective Channel in the Long Run

The ROI potential of organic traffic is very high. You can spend thousands of dollars on paid advertising and still not get any results.

On the other hand, when you invest some time and effort into SEO, you’ll see great results within a few months.

As mentioned before, organic traffic doesn’t cost you anything. So, there’s no risk involved.

You can try out different strategies until you find one that works best for you.

And once you do, you’ll never look back.

If you are looking for the best return on investment (ROI), then organic traffic is the way to go.

Frequently Asked Questions About the Importance of Organic Traffic

Here are some frequently asked questions about the importance of organic traffic.

Why is organic traffic important for a new website?

If your website is new, organic traffic is extremely important because it will help you gain brand awareness and help you grow your business. When people search for specific keywords, your website will come up in the results if it has high-quality content that is well optimized. This will lead to people clicking on your website link, which will bring them to your site. Similarly, if someone shares your website link on social media, it will also bring people to your site. As more and more people visit your site, they will become aware of your business and may decide to purchase products from you.

Why is it important to have a proper SEO to get organic traffic?

Well, to put it simply, search engine optimization is important because it helps search engines such as Google rank your website higher in their search results so that more people can find and view your site. By properly optimizing your website using SEO techniques, you can help improve the visibility of your website and the content on it so that more people are likely to visit and potentially stay on your site. With higher visibility, you can then entice more people to visit your website and potentially take action, such as making a purchase or signing up for a service or newsletter. Having good SEO on your website can also help improve the overall user experience.

How to ensure that my website traffic is organic?

First of all, it’s important to define what “organic traffic” means. Organic traffic is generated without the use of any paid advertising or marketing. Instead, it comes from regular search engine results or through word of mouth. If you want to generate organic traffic for your website, the first thing you need to do is to create quality content. The content should be relevant and useful for your target audience. Also, make sure to optimize your site for search engines so that people who want to visit can find it more easily.

Why isn’t my website generating leads from organic traffic?

The most common reason is that the lead magnet is not interesting enough to attract leads. The second most common reason is that the lead magnet is too difficult to download. If you want your website to generate leads, you must first make sure your lead magnet is attractive enough to generate leads. Then you need to make sure that the lead magnet is easy to download.

Should I use both organic and paid search traffic sources?

Yes, you should absolutely use both organic and paid search traffic sources. While organic search results will provide your website with high-quality traffic that is likely to convert, paid search may enable you to target specific keywords that are more likely to result in conversions. By using both sources of traffic, you can make sure that your website is seen by as many people as possible and that its conversion rates are as high as they can be.

What is the best source of traffic for my website?

The best source of traffic for your website depends on what your business is. For most businesses, organic traffic is the best source of traffic because it is free and gives you regular visitors to your site.


Traffic is one of the most important aspects of running a successful online business. It allows you to reach new customers and grow your brand. To get more traffic, you should focus on making great content that readers want to read and that makes them want to share your articles.

But, hopefully, you now understand the significance of increasing website traffic.

It’s not only free traffic, but it helps you grow your business, increase your sales, and improve your reputation.

Marko Matijasevic

Marko is performance-based growth strategist, focusing on business growth while maintaining a strong emphasis on authenticity in every individual he works with.